10 Jul 2014

Ugly is the new Black

What do a make-up company, grocery store, and clothing line have in common? They are all highlighting the imperfections in the world and reminding us “ugly” is beautiful. Bravo to all of them.

Dermablend Professional is a brand of cosmetics used by people with mild to severe skin conditions. Their new ad from Agence Tuxedo strips away the make-up of Cassandra Bankson and Cheri Lindsay to show their true selves, and invites viewers to do the same. Check out more details in this ADWeek article.

Intermarche, France’s third biggest supermarket chain launched the Inglorious Fruits & Vegetables campaign through a film, print, poster and radio campaigns. They are celebrating the beauty of the grotesque Apple, Ridiculous Potato, Hideous Orange, Failed Lemon, Disfigured Eggplant, Ugly Carrot, and the Unfortunate Clementine.

Inspired by wonderful irregularities in things, people and fashion, it portrays the beauty of imperfection.” D.EFECT is a contemporary luxury clothing brand for women. They want your wardrobe to copmliment you and not overshadow you. Check out their first video, The beauty of Imperfection

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