30 Jul 2014

Re+Public and The Heavy Projects AR street mural

SXSW is known for merging the newest tech with art, music and any other cool “thing” of the moment. One of the stand outs from this year was the world’s largest augmented reality mural, a 2,600 square foot original 2D design. This was the brainworking of Re+Public and The Heavy Projects. Viewers scanned the mural with a special Re+Public app and the digital content came to life with 3D animation and movies. Talk about one upping the Banksys of the world.

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