14 Oct 2014

The North Face floor drop

I love a good stunt. North Face and South Korean agency Innored pulled one off at a pop up North Face store in Korea. While shoppers were browsing the winter jackets the floor starts disappearing. They either fall or have to latch onto rock-climbing holds. A 30-second timer appears and an awesome North Face jacket emerges from the ceiling. WHAT A GREAT EXPERIMENT! You can see sheer terror in some faces and excitement in others. Once they realize they can get a sweet new jacket determination sets in. This is a stunt I would love to be a part in. Golf claps.

Leave a Comment